It's 53% alcohol and tastes like fire. Here's how this liquor brand took over China https://www.cnn.com/2021/01/15/business/kweichow-moutai-chinese-liquor-intl-hnk/index.html
Michelle Toh, Cnn Business, Henry Kissinger, Us Secretary Of State, Speaking In, Hao Hong, Head Of Research At Bocom International, The Securities Arm Of China'S Bank Of Communications, Spiros Malandrakis, Industry Manager Of Alcoholic Drinks At Euromonitor International
Kweichow Moutai is China's most valuable firm outside of the tech industry, and it just had a banner year. Valued at 2.7 trillion yuan, or $421 billion, it's worth more than Coca-Cola, Toyota, Nike and Disney.