guacamole

@guac · a year ago

The CEO of a major advertising trade group says the Facebook boycott is a turning point https://www.cnbc.com/2020/07/03/facebook-boycott-is-a-turning-point-ad-trade-group-ceo-says.html

https://www.cnbc.com/2020/07/03/facebook-boycott-is-a-turning-point-ad-trade-group-ceo-says.html
The CEO of a major advertising trade group says the Facebook boycott is a turning point

cnbc.com

published 7/3/2020

author

Megan Graham

summary

World Federation of Advertisers CEO Stephan Loerke believes the slew of big brands publicly pausing social media advertising aren't likely to come back until real change is made. "We moved from brand safety to, I think, societal safety."